- Shopify
- Shopify Plus
- Revenue, not just traffic
Shopify SEO Management. Let’s Transform Your Shopify Results
From Shopify to Shopify Plus retailers, our team has provable experience of revenue growth through Shopify SEO.
Can I Benefit From Shopify SEO?
Product market fit first
SEO is an optimisation channel more than a demand driver. If your brand or product doesn’t have product market fit – SEO won’t do much for you in the near term and it may mean focusing on SEO on Shopify is not a critical priority.
Already selling or running ads
But if you are seeing sales, or are performing well through paid channels, it means working on your Shopify SEO could be great for you.
Pages that convert better
One key area that Shopify SEO can help any retailer investing in it – is the work done to create more engaging UX led pages. These pages will convert better when running ads and potentially help you find new areas of product to target.
What we fix
Shopify SEO Problems We Fix
Shopify handles the basics. These are the store-level issues that hold rankings and sales back, and we check every one.
WHAT WE CHECK
Product URLs · Collections · Tag filters · Apps and speed · Structured data · robots.txt
Duplicate product URLs
Shopify serves every product at /products/ and again under each collection path. We make your theme link to one URL so ranking signals are not split.
Illustrative check
| /collections/shoes/products/trail-one | → | linked in theme | Duplicate |
| /products/trail-one | → | canonical | OK |
Collections with no copy
Most collection pages are a grid of products and nothing else. A short intro and answers to buyer questions give Google something to rank.
Illustrative check
| /collections/running-shoes | → | 0 words above products | Add copy |
| /collections/kids | → | 160 words, FAQ | OK |
Tag and filter pages indexed
Tag filters create thousands of thin URLs. We keep the useful ones and stop the rest using up Google’s attention.
Illustrative check
| /collections/shoes/red+size-9 | → | indexed | Review |
| /collections/shoes/trail | → | indexed, has copy | Keep |
Apps slowing the store
Every app adds scripts. We find the ones that slow your templates down and the ones you no longer use.
Illustrative check
| Reviews app | → | 320 KB on every page | Review |
| Theme | → | LCP 2.1s on mobile | OK |
Product schema gaps
Price, stock and reviews in structured data help your products show properly in Google and in AI shopping answers.
Illustrative check
| Product schema | → | no review data | Review |
| Offer schema | → | price and stock | OK |
robots.txt and sitemaps
Shopify lets you edit robots.txt through robots.txt.liquid. We check what is blocked, what is in the sitemap, and what Google actually indexes.
Illustrative check
| /search?q= | → | blocked in robots.txt | OK |
| Sitemap products | → | 1,486 vs 1,102 indexed | Review |
Why bother?
Try us…a trial video audit is free.
If you’re the right type of company and the sort of business we can work with, then one of our lead team (David or Roman) will jump on a Loom video and point out some opportunities on your site.
Video audit
Plan
Grow
In your own time
See for yourself in your own time. Under zero pressure.
No pressure
If you like what we have to say, maybe you will want to talk more. That’s it.
A ranked fix list
Every issue on your store ranked by what it is worth to revenue, with the effort and who owns it.
Collections first
We start with the collections and products closest to page one. They usually move fastest.
Fixes go live
We work with your team or your developers to ship the fixes and the new copy.
Measured on revenue
Rankings, clicks and sales from organic search, reported by collection and product.
…and if we have nothing to say, we won’t waste your time.
One of our lead team looks at your store and sends you a short video.
Shopify result
+104%
ProPlayerTeam: Organic Clicks Up 104% in Two Months After Moving to Shopify
We ran the SEO side of ProPlayerTeam’s move to Shopify. Organic clicks rose 104% in the two months after launch.
Why Us For Shopify SEO
As one of the world’s most popular CMS systems Shopify is used by millions of e-commerce operators around the world. Our experience in managing Shopify and Shopify Plus SEO is based on first hand experience as business owners and at the enterprise level on behalf of clients.
We specialise in growing the organic reach of Shopify stores through SEO, while working to deliver tangible results for your business.
When it comes to Shopify SEO, our deliverable is revenue and not just traffic.
What changes after Shopify SEO
Get found
Google indexes the pages that sell, not thousands of filter and duplicate URLs.
Duplicate product URLs
Shopify serves every product at /products/ and again under each collection path. We make your theme link to one URL so ranking signals are not split.
Tag and filter pages indexed
Tag filters create thousands of thin URLs. We keep the useful ones and stop the rest using up Google’s attention.
Sell more
Collections and products rank for what buyers search and convert when they land.
Collections with no copy
Most collection pages are a grid of products and nothing else. A short intro and answers to buyer questions give Google something to rank.
Product schema gaps
Price, stock and reviews in structured data help your products show properly in Google and in AI shopping answers.
Keep growing
A faster, cleaner store that holds its rankings as you add products.
Apps slowing the store
Every app adds scripts. We find the ones that slow your templates down and the ones you no longer use.
robots.txt and sitemaps
Shopify lets you edit robots.txt through robots.txt.liquid. We check what is blocked, what is in the sitemap, and what Google actually indexes.
Shopify SEO: Frequently Asked Questions
Quick answers before you get in touch.
Is Shopify bad for SEO?
No. Shopify handles the basics well: clean URLs, sitemaps, HTTPS and editable titles. Most problems come from how a store is set up, such as duplicate product URLs, thin collections and heavy apps.
Do you work with Shopify Plus?
Yes. We work with Shopify and Shopify Plus stores, from single-brand shops to enterprise retailers.
Do you need access to our store?
Not for the free video audit: we look at your store the way a visitor and Google see it. For ongoing work we ask for staff access to Shopify and to Search Console.
How much does Shopify SEO cost?
It depends on the size of the store and how much work it needs. We agree scope and price on a call.
Let’s Transform Your Online Results
Schedule a free consultation with our team and let’s make things happen!