SEO Site Migration Services That Protect Your Rankings and AI Visibility
Changing platform, domain or design? We plan and run the SEO side of your migration so you keep your Google rankings, traffic and revenue, and stay readable to AI assistants after launch.
We have managed migrations for Smyths Toys and ProPlayerTeam. After ProPlayerTeam moved to Shopify, organic clicks rose 104% in two months.
+104%
ProPlayerTeam: Organic Clicks Up 104% in Two Months After Moving to Shopify
A migration done well does more than hold traffic steady. ProPlayerTeam grew organic clicks by 104% in the two months after its move to Shopify. We have also run migrations for Smyths Toys.
What Goes Wrong in a Website Migration
Most traffic lost after a migration comes from a short list of avoidable mistakes. We check every one of them before and after launch.
Redirects missing or wrong
Old URLs that return 404s or redirect to the wrong page lose the rankings and links they earned.
Content and metadata lost
Titles, descriptions, headings, copy and structured data often get dropped or rewritten when templates change.
Internal links broken
New navigation and templates can orphan key pages or send link equity to the wrong places.
Search engines and AI crawlers blocked
Staging rules left in robots.txt, noindex tags or JavaScript-only rendering can hide the new site from Google and AI crawlers.
Staging site indexed
An open staging site can get indexed and compete with your live pages.
No benchmark to measure against
Without a pre-launch baseline you cannot tell what dropped, where, or why.
What Is Included in Our SEO Migration Service
Six stages, from planning to post-launch monitoring. We work alongside your developers or agency, not instead of them.
Pre-migration audit and benchmark
We crawl your current site and record rankings, traffic, top pages and backlinks, so every change after launch can be measured against a baseline.
URL and 301 redirect mapping
We map every old URL that matters to its best new equivalent and hand your developers a redirect file ready to implement.
Content, metadata and schema parity
We check that titles, descriptions, headings, copy, canonical tags and structured data carry over to the new templates.
Architecture and internal linking
We review the new navigation and internal links so your most valuable pages keep their authority.
Staging checks before launch
We crawl the staging site, test redirects, and confirm Google and AI crawlers such as GPTBot can access and render the new pages.
Launch-day and post-launch monitoring
We check the live site on launch day, then track crawl errors, indexing, rankings and traffic against the benchmark and fix issues as they appear.
Migrations We Handle
Platform changes, domain moves, rebrands and redesigns. If your URLs, templates or domain are changing, your SEO is at risk.
Platform migrations
Moves between Shopify, WordPress, WooCommerce, Magento, BigCommerce and custom builds. See our Shopify SEO service for post-move growth.
Domain changes and rebrands
New brand, new domain or country domains merged into one. We protect the authority your old domain built.
Redesigns and restructures
New templates, navigation or URL structure on the same domain. Often riskier than teams expect.
Planning your own migration?
Start with our free SEO site migration checklist, or ask for a technical SEO review of your plan.
Website Migration SEO: Frequently Asked Questions
Quick answers before you plan your move.
When should we bring an SEO into a website migration?
As early as possible, ideally before the new URL structure and templates are final. Changes are cheap at the planning stage and expensive after launch.
Will we lose traffic when we migrate?
Some short-term movement in rankings is common while search engines process the change. A well-planned migration keeps it small and short. ProPlayerTeam grew organic clicks by 104% in the two months after moving to Shopify.
Can you work with our developers or agency?
Yes. We plan the SEO requirements, give your developers the redirect map and checklists, and test their work on staging and after launch.
Do you check AI visibility during a migration?
Yes. We confirm AI crawlers can access and render the new site, and that structured data carries over, so you do not disappear from AI answers after launch.
How much does an SEO migration cost?
It depends on the size of the site and the type of migration. We agree a fixed scope and price after a call about your plans.
Planning a Migration? Talk to Us Before You Launch
The earlier we see your plans, the more rankings we can protect. Send us your site, your target platform and your launch date.