Sample Search & AI Snapshot: BigLeagueShirts

Rank Dough — BigLeagueShirts Search Position Report

BigLeagueShirts · Search Position · 10 Aug 2026

You're leaving $185,000 on the table.
And your competitors are picking it up.

Two search engines. Two losing battles. One dashboard. Five minutes to decide if this is worth fixing.

$185,132

Estimated annual revenue gap
to your peer average, at your CR & AOV

0 of 9

AI citations (ChatGPT/Gemini)
Buyer prompts tested

11.1%

Your share of voice on Google
vs. 33% peer average

↓ the numbers behind this ↓

Two different search engines. Losing both.

This is why a generic SEO retainer wouldn't fix it — the problem isn't one thing.

Google

34.3K

Visits/mo below peer avg 54.7K

This is the average monthly traffic shortfall against Boombah, Sportsgearswag, and Fansidea combined, not one keyword or one page, the accumulated effect of catalog breadth, authority, and a few lost rankings acting together. At my own conversion rate, closing it is worth roughly $185,132/year, the number behind every fix in the cards below.

AI search

0 of 9

Real buyer prompts where you appeared, tested on ChatGPT, Gemini, AI Overviews

You appeared in none. Separately, a prior audit noted that ChatGPT tends to cite retail aggregators over direct-to-brand sellers for this category, that pattern is plausible but not independently re-verified in this report.

Action 1 · Fastest

Lost from homepage drop

2,281 visits/mo

"custom jerseys" + "custom jersey" — was #1, now #7. 15-minute SERP and content diff.

Action 2 · Architecture gap

Searches I rank 0 for

8,200 /mo, KD 3

"custom baseball jerseys" — exactly my business, zero rank. No baseball page exists, equity is stuck on the homepage.

Action 3 · Biggest prize

Basketball visits they get, I don't

17,843 vs. my 303

Sportsgearswag, 59x more, in a sport I already sell. Not a new category to chase.

Action 4 · Cheapest

Pages that exist but get nothing

0–15 visits/mo

Cheerleading and wrestling-singlets exist and get almost nothing. Cause not yet diagnosed, could be thin content or no backlinks.

Action 5 · New channel

Invisible in AI shopping answers

0 of 9 buyer prompts

ChatGPT favours aggregators over direct sellers here. The fix is getting into that format, not out-ranking it.

Action 6 · Slowest, worth starting

Zero editorial press

0 editorial links

Boombah has ESPN, CNBC, Boston Globe. I have none. Target stories about teams that used me, not generic outreach.

Where I win, where I lose 12 sports I already sell Source: Ahrefs, live

Sport	Me	Boombah	Sportsgearswag	Fansidea	Where I stand
Softball	8,238	2,394	1,825	219	✅ I lead
Bowling	1,814	9	0	819	✅ I lead
Hockey	1,019	310	599	163	⚠ I lead, but it's 100% blog, zero commercial
Football	2,364	1,967	11,452	565	⚠ Sportsgearswag dominates
Volleyball	75	1,151	3,091	145	⚠ Sportsgearswag dominates
Basketball	303	1,637	17,843	941	❌ I'm last, by a lot — 59x gap
Baseball	270	2,800	5,051	2,018	❌ I'm last — 19x gap
Wrestling	15	19	1,007	0	⚠ Sportsgearswag dominates
Cornhole	657	0	0	0	✅ I own this outright
Archery	184	0	0	0	✅ I own this outright
Darts	291	0	0	0	✅ I own this outright
Cheerleading	0	12	248	0	❌ Page exists, gets nothing
TOTAL (12 sports)	15,231	10,299	41,116	4,870	Sportsgearswag's basketball + baseball = 22,894 visits

Keyword gap, full Content Gap pull observed — live Ahrefs Content Gap, 11,229 keywords

Every keyword where a peer ranks and you don't. Not a sample — the whole export.

826,630

Monthly search volume, non-branded commercial/transactional, you rank for none of it

294,900

Of that, in "quick win" territory — KD≤15, 1,000+ vol/mo, 96 keywords

Keywords where all 3 peers rank top 10 — proven winnable, you're absent from every one

Keyword

"football jersey"

Core sport I already sell

Searches

22,000

Difficulty

KD 6

My rank

Not ranked

Sportsgearswag ranks #2. Boombah ranks #15. Fansidea ranks #26. I don't rank at all — for a term that describes exactly what I sell.

Keyword

"softball cleats"

Equipment, not apparel — only relevant if I start selling cleats

Searches

15,000

Difficulty

KD 0

My rank

Not ranked

Boombah ranks #7. Sportsgearswag and Fansidea don't rank either. High volume, but outside my actual product line.

Keyword

"baseball jersey"

Core sport I already sell — no baseball collection page exists

Searches

15,000

Difficulty

KD 7

My rank

Not ranked

Sportsgearswag ranks #2. Boombah ranks #15. Fansidea ranks #19. I don't rank at all.

Keyword

"basketball jersey"

Core sport I already sell

Searches

10,000

Difficulty

KD 0

My rank

Not ranked

Sportsgearswag ranks #1. Fansidea ranks #13. Boombah ranks #29. I don't rank at all.

Keyword

"custom baseball jerseys"

Exact match to my business model

Searches

8,200

Difficulty

KD 3

My rank

Not ranked

Boombah ranks #3. Sportsgearswag ranks #18. Fansidea ranks #22. I don't rank at all — for the keyword that literally describes my business.

Keyword

"baseball helmet"

Equipment, not apparel — not part of my current product line

Searches

8,100

Difficulty

KD 1

My rank

Not ranked

Boombah ranks #3. Sportsgearswag and Fansidea don't rank either. Not a real opportunity unless I expand into gear.

Keyword

"softball bag"

Equipment, not apparel — not part of my current product line

Searches

7,100

Difficulty

KD 1

My rank

Not ranked

Boombah ranks #4. Sportsgearswag and Fansidea don't rank either. Same call as the helmet, gear, not apparel.

The sharpest single miss, checked: "custom baseball jerseys" — 8,200 searches/mo, KD 3, exactly your business model, zero position anywhere. Verified why: you have no dedicated baseball collection page. Your baseball-jersey equity (dozens of variants, "custom baseball jersey" at #27, "custom team baseball jerseys" at #9) is diluted across the homepage instead of concentrated on a page built to own the head term. Not a technical issue, no manual action, no deindexing, an architecture gap. You have softball, football, and basketball collections. You don't have baseball.

Category breakdown of the 826,630 addressable volume: baseball 213,930 · general/jersey 231,090 · softball 116,780 · basketball 79,320 · football 78,000 · volleyball 47,610 · soccer 41,650 · hockey 17,860. Baseball and softball together are your two biggest categories already — and your two biggest unclaimed ones too. Note: 3 of the 7 cards above (cleats, helmet, bag) are equipment terms, not apparel, included for completeness but not real opportunities for a jersey business as currently scoped.

What this costs if nothing changes interactive

$185,132

Est. revenue at risk/year

CR %

AOV $

Boombah Sportsgearswag Fansidea

Gap (34.3K visits) × $0.45/visit (CR×AOV) × 12

TAM (effective)

184.7K

You + 3 direct peers, traffic-based

Your traffic

20.5K

Organic visits/mo, live Ahrefs

Share of voice

11.1%

Of 184.7K total visits

Gap to peer average

34.3K

Visits/mo below peer avg 54.7K

What I'd fix, in order

1

Diagnose why the pages you already built aren't ranking Cheap to diagnose, effort depends on the cause

Cheerleading gets 0 visits/month. Wrestling-singlets gets 15. Cause not yet identified, could be thin content, no backlinks, or an indexing issue, each has a different fix and different cost. "Low effort" was a guess, the actual page audit hasn't been run.

2

Close the basketball and baseball gap Medium effort

Both already in your catalog. Sportsgearswag's basketball traffic alone (17,843) beats your entire 12-sport footprint. This is the real prize, not new sports, better pages for two you already sell.

3

Diagnose the homepage ranking drop 15 minutes to check

Fastest single fix here. Recovers roughly 2,281 visits/month on its own, small next to items 1 and 2, but cheap enough to do immediately.

4

Get listed inside AI shopping answers, not just cited directly High effort

ChatGPT favours aggregator-style listings for this category. The fix is getting into that format, not out-ranking it.

5

Targeted press, tied to real teams and events High effort

Boombah has ESPN, CNBC, Boston Globe. For a custom-order business, the earnable angle is stories about specific teams or schools who used you, not generic outreach. Slowest-moving item, worth starting early.

106-week traffic trajectory vs. peers observed — live from Ahrefs

Weekly, live, Aug 2024–Aug 2026.

■ BigLeagueShirts (You) ■ Boombah ■ Sportsgearswag ■ Fansidea

Read this carefully: your line (+115%) looks like the best one on the chart. It isn't the story — it's growth off a small base, mostly blog traffic. Peers grew larger absolute numbers, mostly commercial.

Brand	12M growth	Current SOV (4-brand pool)
BigLeagueShirts (You)	+115.1%	11.1%
Boombah	+49.1%	38.5%
Sportsgearswag	+7.4%	33.9%
Fansidea	+7.1%	16.5%

Competitive landscape observed — live from Ahrefs

Snapshot, 10 Aug 2026.

Competitor	DR	Ref. domains	Est. traffic	Keywords	Top 3 rankings
Boombah	47	3,434	71,037	6,727	1,917
Sportsgearswag	58	1,803	62,627	5,855	2,440
Fansidea	41	909	30,570	4,237	1,977
BigLeagueShirts (You)	36	668	20,461	3,235	1,398
Competition avg (peers only)	48.7	2,048.7	54,744.7	5,606.3	2,111.3
Gap to close	+12.7	+1,380.7	+34,283.7	+2,371.3	+713.3

Backlink gap observed — live from Ahrefs, top 40 referring domains by DR

Domain	DR	Type	Who has it	You have this type?
espn.com	91	Editorial press	Boombah	No
cnbc.com	92	Editorial press	Boombah	No
bostonglobe.com	90	Editorial press	Boombah	No
rutgers.edu	90	College athletics	Sportsgearswag	Partial — you have 5 similar

How each brand actually builds its traffic observed — live from Ahrefs, URL-level analysis, all four domains

Not intent tags this time — actual page structure, from where the traffic lands.

Brand	Collection/category	Blog	Homepage	Product
Boombah	82.6%	0%	13.4%	0.3%
Sportsgearswag	76.7%	10.3%	7.1%	—
BigLeagueShirts (You)	50.3%	31.8%	11.3%	5.7%
Fansidea	11.1%	9.4%	67.8%	8.3%

The playbook isn't blogging. Boombah gets zero traffic from blog content, literally none in this data. Their entire engine is a deep catalog: sport → equipment type → specific product (e.g. "catchers-gear/catchers-helmets-&-masks"). Even their informational content (size charts) lives inside the product catalog, not a separate blog. Sportsgearswag is similar but broader, not deeper. Fansidea's 67.8% homepage dependency is a real structural weakness — it's the least defensible traffic mix of the four, even though its total traffic held up well.

Authority gap: Domain Rating & Referring Domains observed — live from Ahrefs

You trail the peer average by 12.7 DR and 1,381 referring domains. Closing this is a slow-moving lever, months not weeks.

Domain rating

Sportsgearswag58

Boombah47

Fansidea41

BigLeagueShirts (You)36

Referring domains

Boombah3,434

Sportsgearswag1,803

Fansidea909

BigLeagueShirts (You)668

Branded vs. non-branded traffic observed — all four, from full keyword exports

Non-branded is the defensible kind — not people already searching for you by name. This is also the context behind the 11.1% SOV figure earlier: that number counts all traffic, branded included, for everyone.

Boombah17,928 branded · 48,362 non-brand · 27.0% branded

Sportsgearswag2,358 branded · 54,280 non-brand · 4.2% branded

BigLeagueShirts (You)2,044 branded · 18,129 non-brand · 10.1% branded

Fansidea10,278 branded · 14,257 non-brand · 41.9% branded

Fairness check: 27% of Boombah's traffic and 42% of Fansidea's is people already searching their name directly — brand equity built over years, not something SEO tactics alone replicate quickly. Note: the single keyword "fansidea" (12,000 searches/mo) accounts for most of that brand's branded bucket, so treat 41.9% as somewhat concentrated in one term, not broad name recognition across many queries. BLS and Sportsgearswag both run leaner, more non-brand-dependent traffic mixes. Part of the headline gap is a brand-awareness gap, not purely an SEO execution gap, your 11.1% SOV is arguably more organically earned than Boombah's 38.5% share, since less of yours rides on people already knowing your name.

Your transactional traffic is down 28.2%, same as everyone else's observed — from all four keyword exports

This is the number that matters for revenue. Total traffic is a different, more flattering number, see below for why they diverge.

Brand	Transactional traffic, Aug 2024	Aug 2026	Change
Sportsgearswag	74,683	49,031	-34.3%
Boombah	93,545	64,180	-31.4%
BigLeagueShirts (You)	18,357	13,175	-28.2%
Fansidea	22,905	21,244	-7.3%

Don't read this as "held steady." Your buying-intent traffic dropped by more than a quarter, same direction as Boombah and Sportsgearswag, just a smaller drop. Fansidea's decline (-7.3%) is the real outlier here, worth understanding, since it's meaningfully smaller than the other three, including yours.

Why total traffic looks better than transactional traffic:

Brand	Total traffic, Aug 2024	Aug 2026	Change
Boombah	98,592	66,290	-32.8%
Sportsgearswag	77,519	56,638	-26.9%
BigLeagueShirts (You)	19,521	20,173	+3.3%
Fansidea	23,893	24,535	+2.7%

Why: the SERP itself changed, not just the rankings observed — identical SERP feature set, all four domains

The exact same search result page, for all four brands, on the exact same term.

Brand	Position	Organic traffic captured
Boombah	1	1,613
Sportsgearswag	2	1,162
Fansidea	3	929
BigLeagueShirts (You)	7	529

Keyword: "custom jerseys." All four show the identical SERP feature set — Shopping, Shopping Ads, Local pack, Top stories, People also ask — crowding out organic results across the board. That's the shared headwind. But within that same crowded SERP, traffic decays cleanly with position: #1 to #7 is a 3x drop. The SERP got harder for everyone. Rank still decides who gets what's left.

The highest-confidence opportunity: one page, 58 supporting search terms observed — all 3 peers rank top 10 for this cluster

This is one page to build, not 58 separate keywords to chase. If all three competitors rank top 10 for the same cluster, the SERP is provably winnable.

Sample search term	Volume	KD	Boombah	Sportsgearswag	Fansidea
design your own jersey	500	11	8	1	4
personalized football jersey	400	2	7	1	3
customize your own jersey	150	11	7	1	3
create custom jerseys	100	12	10	3	2
make a custom jersey	80	11	3	1	2

Homepage ranking drop, keyword by keyword observed

Keyword	Volume	Was	Now	Traffic lost
custom jerseys	12,000	1	7	-1,622
custom jersey	5,300	1	7	-659
jersey designer	1,800	6	20	-284
custom team jerseys	1,100	2	5	-107

How this was built

Rule	Applied here
No invented data	Every figure is a live Ahrefs pull or your own site data — nothing estimated silently
No guessed causes	The ranking drop is reported as observed, with the diagnostic step named, not a guess
Confidence labelled everywhere	Green = live data, orange = a calculation on stated assumptions

Sources: your Ahrefs organic keyword and page exports, full organic-keyword exports for Boombah, Sportsgearswag, and Fansidea (two rounds, 10 and 11 Aug 2026, the second with URL-level detail for silo analysis), a full Ahrefs Content Gap export (11,229 keywords, 11 Aug 2026), and a live Ahrefs Site Explorer pull (10 Aug 2026) for all four domains. AI-visibility figures from a separate prior audit. Ahrefs traffic and DR figures are modelled estimates, not clickstream or server-log data, treat them as directionally reliable, not exact. No figures modelled or invented beyond what Ahrefs itself estimates.

What this isn't

❌ Not a generic SEO retainer pitch

❌ Not "build more content"

❌ Not "you need more DR", I need to win baseball and basketball first

✓ This is: fix the pages that already exist, then compete where I'm already selling

The question I'm asking myself

Do I want to lose $185,000/year to competitors who aren't better than me, they just showed up earlier?

Reply and I'll send you the 15-minute homepage recovery plan. No retainer. No sales call. Just the answer to "what happened to 'custom jerseys'?"

Reply to get the 15-minute plan →

No commitment Just the homepage diff and what to do next

Prepared by Rank Dough · AI Visibility & SEO Strategy · rankdough.com