SEO and AI Visibility Insights From Real Client Data
How we get brands ranked in Google and cited by AI assistants, written from our own client work with the data, sources and methods behind every result.
Articles: AI Visibility, SEO and Content
Five data points or it does not ship: the information-gain floor and what it did to rankings
Five sourced figures per article, three in the first 30 percent. The rule that put dental aftercare pages at position 1 against NHS and Bupa content.
The first sentence is the whole page: why every article I publish opens with two numbers
One rule, live since 12 June 2026: the opening sentence answers the title and carries two numbers. Top-3 keywords went from 12 to 593 on one site and 22 to 681 on another.
The non-commodity test: how I decide whether an article deserves to exist
Seven automated checks that reject any article a competitor could have written. What the test did to titles, and where the ranking evidence stands.
Sources under every section: the rule that took 14 builds and now outranks the NHS
A source line per section, four external references, facts only from the brief. Why it took 14 builds to enforce and how a marketplace page reached position 2 above NHS and Bupa.
Buyer distance: the one score that explains why identical content grew one client and shrank another
Same system, same template. One homepage up 97 percent, the other down 43 percent. The score I now assign to every query before a page is written.
Anatomy of a page that AI systems can quote: the 11-element skeleton
Eleven elements in a fixed order, from the H1 to the schema block. Why the shape has not changed since January and how it ranks in two languages on two sites.
Position up, CTR down: the chart every content buyer should ask for
455 pages, 1.58 million impressions, 0.36% CTR. What the position-versus-CTR pair reveals about content in the AI answer era, and how I plan pages because of it.
How I Create Content That Ranks in Google and Gets Picked Up by AI Tools
TL;DRLead with first-hand experience: real places, real costs, tools actually used.Show who wrote the page, how it was researched and who it is for.Cut pages built only...
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