AI Visibility Programme: Get Your Brand Recommended and Cited by AI
Ranking in Google no longer guarantees you appear in the answer. Buyers now ask ChatGPT, Gemini and Google AI Overviews which supplier to use, and those answers often come from different sources.
We find where AI assistants send your buyers instead of you, fix the reasons on and off your site, and track every change with repeated prompt tests.
Why Ranking in Google Is No Longer Enough
Our prompt tests show AI answers often draw on different sources from Google's top 10. These are the gaps we see most.
#1 in Google, missing from ChatGPT
BigLeagueShirts ranked first in Google for "custom softball jerseys" and appeared in none of six ChatGPT answers for the same buyer questions.
Different sources entirely
The sites ChatGPT cited had zero overlap with Google's top 10 for the same searches.
Answers built from index extracts
In our live tests, ChatGPT cited pages from text its search index had already extracted and opened none of them. Facts missing from that extract never make the answer.
Questions rewritten before the search
ChatGPT expanded a jersey question to add minimum order, turnaround, pricing and youth sizing. Pages stating those facts were cited.
Visibility stuck on the blog
90.2% of BigLeagueShirts' AI Overview visibility came from blog posts, not the pages that sell.
Brands enter through mentions
In our tests, brands often entered AI answers through Reddit threads, reviews and editorial lists before their own site was cited.
How We Get Your Brand Into AI Answers
We work through four stages. A brand has to pass each one before it can be cited.
Recognised
We make your brand facts consistent across your site, profiles, directories and structured data, so AI systems know who you are.
Associated
We connect your brand to the categories and buyer questions it should own, through answer-first pages and third-party mentions.
Retrieved
We get your pages into the search results AI assistants pull in, including the rewritten questions they search for, and check AI crawlers can reach them.
Selected
We put the answer and the facts buyers ask about in plain text near the top of the page, so the AI has a reason to choose it.
What Is Included in the AI Visibility Programme
Six workstreams, run month by month after an initial audit.
Baseline prompt testing
A fixed set of real buyer questions, run repeatedly across ChatGPT, Gemini, Perplexity and Google AI Overviews, so you see where you appear and who appears instead.
Entity building
Consistent brand facts across your site, profiles, directories and structured data.
Answer-first pages
Pages that open with the answer and state prices, minimums, turnaround and other buyer facts in plain text.
Third-party mentions
Earning mentions where AI tools look: community threads, reviews, editorial lists and industry sites.
Technical access
Checks that GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot can reach and read your key pages.
Citation tracking and reporting
Monthly reporting on recommendations, citations of your site and AI referral traffic, tracked separately for each platform.
+108%
BigLeagueShirts: Organic Clicks Up 108%, Then Tested in AI Answers
We doubled BigLeagueShirts' organic clicks in 11 months, then tested whether that growth carried into AI answers. It did not, and that finding shapes the next phase. Read the case study, or see how TrackBarn's 455 answer-first pages reached page one without link building.
AI Visibility: Frequently Asked Questions
Quick answers before you get in touch.
What is AI visibility?
AI visibility is how often AI assistants such as ChatGPT, Gemini and Google AI Overviews mention, recommend or cite your brand when buyers ask questions in your market.
Can you guarantee my brand will be cited by ChatGPT?
No, and nobody honestly can. AI platforms choose sources in ways they do not publish, and answers vary between sessions. We diagnose why you are missing, fix what can be fixed, and measure the change with repeated prompt tests.
How do you measure AI citations?
We run a fixed set of buyer questions across AI platforms, several times over different days, and record whether you are recommended, whether your site is cited, and who appears instead. AI referral traffic is tracked separately in analytics.
Is AI visibility different from SEO?
It builds on SEO but is not the same. A page can rank first in Google and still be missing from AI answers, as our BigLeagueShirts tests showed.
How long does AI visibility work take?
It depends on your market and starting point. Page changes are quicker to test than brand mentions, which build over months. We re-test the same prompts every month.
How much does the AI Visibility Programme cost?
The Search & AI snapshot is free. We agree the price of the audit and monthly programme on a call, once we understand your site and goals.
Find Out Where AI Assistants Send Your Buyers
Send us your site and your main competitors. We will show you where you appear in Google and AI answers, and who appears instead.