How much revenue is Google and ChatGPT costing you right now?
Send your URL. A person, not a script, pulls your real search and AI-citation data and tells you exactly what it’s costing you and what to fix first.
Not a canned PDF. A human-led SEO strategy audit tailored to your business, your competitors, and your actual revenue gap. Built by an analyst, not a script.
Why 99% of “Free SEO Audits” Fail Brand Founders
Most agencies generate automated noise to sell you a retainers. We provide executive strategy.
Generic Automated Tool Audits
- 50-page automated PDF filled with irrelevancies like missing image alt tags.
- Treats Google as the only search channel, completely blind to AI shopping search.
- Recommends broad, low-value tactics like "publish 10 blog posts a month."
- Immediate hard-sell for a $5,000/mo generic retainer before understanding your catalog.
The Rank Dough Executive Audit
- Revenue-Tied Impact: Translates search gaps into actual revenue loss based on your CR & AOV.
- Two-Front Intelligence: Audits both Google search market share & AI answer engine visibility.
- Category Breakdown: Pinpoints product silos you already sell where peers are taking the traffic.
- Prioritized Execution: Separates 15-minute quick fixes from structural architectural builds.
The Level of Depth You Will Receive
Here is a snippet from a real $12M custom apparel brand audit we performed.
BigLeagueShirts vs. Top 3 Direct Competitors
| Product Category | Your Traffic | Top Competitor | Status |
|---|---|---|---|
| Softball Jerseys | 8,238 / mo | Boombah (2,394) | ✅ Category Leader |
| Basketball Jerseys | 303 / mo | Sportsgearswag (17,843) | ❌ 59x Traffic Gap |
| Baseball Jerseys | 270 / mo | Sportsgearswag (5,051) | ⚠️ Missing Silo Page |
Lost from homepage drop
"custom jerseys" + "custom jersey", was #1, now #7. 15-minute SERP and content diff.
Searches I rank 0 for
"custom baseball jerseys", exactly my business, zero rank. No baseball page exists, equity is stuck on the homepage.
Basketball visits they get, I don't
Sportsgearswag, 59x more, in a sport I already sell. Not a new category to chase.
Pages that exist but get nothing
Cheerleading and wrestling-singlets exist and get almost nothing. Cause not yet diagnosed, could be thin content or no backlinks.
Invisible in AI shopping answers
ChatGPT favours aggregators over direct sellers here. The fix is getting into that format, not out-ranking it.
Zero editorial press
Boombah has ESPN, CNBC, Boston Globe. I have none. Target stories about teams that used me, not generic outreach.
What’s Inside Your Customized Audit
Interactive Revenue Gap Model
A custom revenue loss calculation using your store's estimated traffic gap against direct peers, multiplied by your conversion rate & average order value.
Category Win/Loss Matrix
A product-level breakdown mapping every category in your store against competitors to reveal hidden architecture gaps and keyword cannibalization.
AI Answer Engine Citation Test
Direct prompt tests on ChatGPT, Gemini, and Google AI Overviews using active buyer intent terms to test if AI recommends your brand or competitors.
The 6-Step Priority Action Plan
An executive-level roadmap ranking actions by impact vs effort, from immediate homepage ranking recoveries to long-term editorial press acquisition.
Not a template
Every report is written from scratch. Your industry, your competitors, your SERP. No cookie-cutter sections.
Revenue-first, not rank-first
I don’t just show you keywords — I show you the estimated revenue gap and what it costs you monthly.
Competitor ecosystem
I map your actual competitive set (not just “top 10”) and show where you win, where you lose, and why.
AI & SERP context
I look at the search results as they are today: Shopping, AI Overviews, ChatGPT citations, not just old-school rankings.
Plain English, not jargon
No “TF-IDF” fluff. I tell you what’s broken, what to fix, and in what order, using human language.
Action hierarchy
I prioritise by effort vs. impact. “Fix this in 15 minutes” sits next to “start this 6-month project today.”
“Data without strategy is just noise. Standard audits hand founders a mountain of low-value technical debt. We analyze search through an executive lens: Revenue Impact, Architecture, and Category Ownership.”
Ready to See What’s Holding Your Growth Back?
Get a custom Search & AI Visibility Audit built for your brand. We run live competitive data and test real buyer prompts on ChatGPT & Gemini to uncover your exact organic revenue gap.