Case Studies: SEO and AI Visibility Results From Real Client Work

Every number on this page comes from Google Search Console or Ahrefs, and every case study shows the work behind it: what we found, what we did, and what changed.

We also publish what did not work yet, such as ranking first in Google without being cited by ChatGPT, because that is where the next gains come from.

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Full Case Studies

The client, the starting point, the work in dated phases, and the results, with sources for every figure.

BigLeagueShirts organic clicks chart, +108%

Custom sportswear · US

BigLeagueShirts: +108%

Organic clicks up 108% in 11 months through collection fixes, question-led content and a scholarship link campaign, then AI answer testing that shaped the next phase.

Read the BigLeagueShirts case study

ProPlayerTeam organic clicks chart, +104%

Team uniforms · WordPress to Shopify

ProPlayerTeam: +104%

2,663 URLs mapped in a WordPress to Shopify migration, and organic clicks up 104% in the two months after launch.

Read the ProPlayerTeam case study

Track and field · Shopify

TrackBarn: +921%

Organic clicks up 921% in nine months with technical fixes and 455 answer-first pages, without link building.

Read the TrackBarn case study

Dental Tourism Albania organic clicks chart, +647%

Dental tourism · UK, Italy, Albania

Dental Tourism Albania: +647%

Organic clicks up 647% in eight months with an indexing clean-up and a multilingual answer-first FAQ hub that outranks the NHS and Bupa.

Read the Dental Tourism Albania case study

More Client Results

Further results from our client work. Full case studies for these are in progress.

+938%

BarbellsAbroad

Organic clicks over 1 year.

+743%

Cheaperthencars

Organic clicks over 3 years.

+3,820%

Itinerary pages

Clicks from about 10 to 392 a day in 6 months.

+2,393%

Hostelworld blog

Clicks from about 100 to 2,493 a day in 6 months.

+4,250%

Saunascape.ie

Clicks from about 2 to 87 a day in 13 months.

+700%

Smyths Toys

Traffic from about 2 million to 15.99 million a month over 8 years.

Case Studies: Frequently Asked Questions

Quick answers about our results.

Where do the numbers in your case studies come from?

From Google Search Console and Ahrefs, with the source and date shown next to each figure. We do not publish figures we cannot source.

What kinds of businesses do you work with?

Mostly ecommerce, sport, travel, health travel and marketplaces, including Shopify and WordPress stores.

Can you get similar results for my site?

Every site starts from a different place. The free Search & AI snapshot shows where you stand in Google and AI answers, and what the gap costs, before you commit to anything.

Want Results Like These?

Send us your site and your main competitors. We will show you where you stand in Google and AI answers, and what the gap costs.

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