Travel SEO Agency for Brands That Want Bookings, Not Just Rankings
We get travel brands ranking in Google and named in ChatGPT, Gemini and AI Overviews when travellers ask where to book.
- Named in ChatGPT, Gemini and AI Overviews, tracked every week
- Cheaperthencars: organic clicks up 743% in 3 years
- Search work for Hostelworld, including a 19-language migration
4 Booking Facts AI Cannot Find on Most Travel Sites
AI assistants rewrite a traveller's question before they search and add the details that decide a booking. Your pages need to state those details in plain text, near the top, so the answer can quote them. These four come up across the travel and accommodation prompts we track.
Price per night and what it includes
State the price in the traveller's currency and say what's in it: breakfast, taxes, cleaning, deposit. A page that hides price behind a date picker gives the AI nothing to quote.
Cancellation and change terms
One sentence the AI can lift whole: free cancellation until when, what a change costs, when the deposit is lost.
Where it is and how far
Distance and time to the station, the airport, the beach, the campus. AI answers for "near" questions are built from stated distances, not from the map embed.
Who it's for and what's allowed
Families, solo travellers, groups, pets, under-18s, check-in hours. These are the words the AI adds to its searches when a traveller gives it a situation.
Source: Rank Dough AI visibility tracking, travel and accommodation prompts, September to October 2026. Which details appear most is an observation from our prompt logs, not a published rule of any platform.
4 Pieces of Work, Tracked Weekly
We run four pieces of work for travel clients, in this order.
Test your traveller questions
We run a fixed set of traveller questions for your market across ChatGPT, Gemini and Google AI Overviews, three times each, every week, and log who gets named and who gets cited. You see the gap before we touch a page.
Rewrite the pages that take bookings
We put price, inclusions, cancellation terms, distances and who-it's-for in the first lines of each property, destination and package page. Facts in plain text, not only inside the booking widget.
Fix crawler access and the booking template
We check GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot can reach your pages on both www and non-www, and check what your template prints before the content. A date picker and a map above the facts push them out of the window AI reads.
Earn travel mentions
AI assistants name brands they see discussed elsewhere. For travel that means the "best places to stay in" and "best booking sites for" articles, review platforms and traveller forums. We find the lists the AI is already reading and get you into them.
+743%
How Did Cheaperthencars Grow Organic Clicks 743%?
Cheaperthencars came to us for organic growth and stayed three years. Organic clicks grew 743% over that time, on the same method as this page: the facts travellers search for, stated on the pages that sell. See all client results.
Changing Platform? +104% Clicks After One Move
Yes, if the migration is planned around your existing rankings. A platform move is the point where most travel brands lose traffic they took years to build.
THE BIGGEST CHALLENGE I'VE HAD IN TRAVEL
"Moving 19 Hostelworld language sites from subdomains to subfolders. We phased it over eight months: countries, then cities, then properties. The new designs dipped conversion and the old database fought back. Phase it, and watch conversion as closely as rankings."
Roman Sadowski
Co-Founder & SEO Lead, Rank Dough. Previously in-house SEO at Hostelworld.
Smyths Toys and theaa.ie
We managed website migrations for both, retail and motoring services, with the rankings carried across.
ProPlayerTeam
Organic clicks grew 104% in the two months after its move to Shopify. See the migration.
Migration planning
URL mapping, redirects and post-launch checks, run by the same team. Website migration services.
Travel SEO: Frequently Asked Questions
Quick answers for travel and accommodation businesses.
Which travel businesses do you work with?
Hotels, hostels, serviced and student accommodation, tour operators, booking marketplaces and treatment-abroad providers. The method is the same: the facts a traveller needs, stated where Google and AI can read them.
Is travel SEO different from other SEO?
The method is the same; the questions are not. Travellers ask about dates, price, location, cancellation and who a place suits, and OTAs, marketplaces and operators all compete to answer them. The way through is pages that state those facts plainly, for Google and for AI. If you are comparing agencies, see our UK travel SEO agencies compared page.
How much does travel SEO cost?
The Search & AI audit is free. We agree the price of the Opportunity Audit and any monthly programme on a call, once we understand your site, your market and your season.
Can you guarantee bookings from ChatGPT?
No. AI platforms do not publish how they choose sources, and answers change between sessions and days. We measure mentions and citations with repeated prompt tests and report them against your booking data.
Do you work with UK and Irish travel brands?
Yes. We work with brands in both markets. See our AI SEO agency page for the UK and our AI SEO agency page for Ireland.
See Who Gets Named Instead of You
Send your site and the booking sites or competitors you lose to. We will check Google and the AI assistants travellers use, and show you who gets named instead.