The first sentence is the whole page: why every article I publish opens with two numbers
TL;DR: Every article I publish opens with one sentence that answers the title and contains at least two numbers. I made that a hard rule on 12 June 2026. Since the rule went live, dentaltourismalbania.com went from 12 keywords in the top 3 to 593 at peak, and...
The non-commodity test: how I decide whether an article deserves to exist
TL;DR: Before an article is written, it has to pass a non-commodity test: does the title and every section say something a generic article on the topic would not? The test became an automated compliance guard on 29 May 2026. It exists because a page that repeats the...
Sources under every section: the rule that took 14 builds and now outranks the NHS
TL;DR: Every section of every article I publish carries a source line, every article ends with at least four external references, and no fact enters a page unless it came from a research brief attached to that page. The rule was specified on 30 January 2026 and took...
Buyer distance: the one score that explains why identical content grew one client and shrank another
TL;DR: The same content system, the same page template and the same six months produced opposite results on two clients’ money pages. On dentaltourismalbania.com the homepage rose from 96 to 189 estimated visits and ranks at position 2 for “dental tourism...
Anatomy of a page that AI systems can quote: the 11-element skeleton
TL;DR: Every article my system produces follows one skeleton of eleven elements, in a fixed order, from the H1 to the schema block. It has not changed in shape since 30 January 2026; the rules inside each element have tightened. The skeleton is what lets a Shopify...About the author
Roman Sadowski
AI Visibility & SEO Strategist
Working in SEO since 2004, with search work for Aer Lingus, Hostelworld, Smyths Toys and Workplace from Meta. Every article here is written from real client data.
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