Information gain: what makes one page win when ten say the same thing
Information gain is what a page adds beyond what the other pages ranking for the same query already say. I treat it as a count, not a feeling: five sourced figures per article, three of them in the first 30 percent, and every paragraph carrying a number, a named...
Proprietary data: the facts an AI cannot write without you, and how to get them cited
Proprietary data is the one thing an AI answer cannot write without you, and it only earns a citation when it is phrased for lifting. In the test I ran in September 2026 the pages ChatGPT cited had turnaround, minimum order, origin and audience as plain facts in their...
Content gap analysis that finds buyer questions, not keywords
At Rank Dough I run content gap analysis as a hunt for buyer questions nobody answers with a figure, not as a list of keywords a competitor ranks for. On trackbarn.com that gave me 455 question pages ranking for 1,939 queries inside six months, 922 of them queries the...About the author
Roman Sadowski
AI Visibility & SEO Strategist
Working in SEO since 2004, with search work for Aer Lingus, Hostelworld, Smyths Toys and Workplace from Meta. Every article here is written from real client data.
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